It’s January, which means it’s time for Samsung to follow the sprint that was CES with its first big phone event of the year — Unpacked 2025, which will feature the reveal of the Samsung Galaxy S25 phone lineup. But as was the case last year, and is all but certain to be the case again this year, it wouldn’t be a hardware event without a whole bunch of AI. As our hardware editor Brian Heater predicted:
“Galaxy AI will, of course, be the centerpiece as Samsung looks not only to present itself as a leader in the category, but also differentiate its offering from Google Gemini features that will be available across Android devices. Of course, last year’s big AI announcement was Circle to Search, a Google feature that launched on the S24 first.
“Other possible — but significantly less certain — reveals include a successor to the lukewarmly received Galaxy Ring wearable and a closer look at Project Moohan, an extended reality headset being jointly developed with Google.”
Watch the full event, kicking off at 10 a.m. PT / 1 p.m. ET, via the embed below.
