In the same way that genome sequencing determines the genetic makeup of an organism, Bryan Johnson — the investor and founder behind the Don’t Die movement — wants to start “foodome” sequencing.
“We’re going to sequence the U.S. ‘foodome,’ which means test 20% of foods that constitute 80% of the American diet based on stuff we eat everyday,” Johnson said Thursday at SXSW.
Johnson is the founder and former CEO of Kernel, a brain monitoring device company, founder of OS Fund, and founder and former CEO of e-commerce company Braintree.
“I want to be real with you, it’s just very, very hard to buy clean food,” he said, noting that most foods from grocery stores, even the organic brands, could have toxins in them from the way the food was processed.
His goal is to test all of the food and create a public database where people can donate money to have certain foods and brands tested for toxins like heavy metals or microplastics, and then use the results to hold brands accountable for unsafe food practices.
