In the midst of GTC, Nvidia has reportedly acquired synthetic data startup Gretel. Terms of the acquisition are unknown. The price tag was said to be nine figures, exceeding Gretel’s most recent valuation of $320 million, according to Wired.
San Diego-based Gretel was founded in 2019 by Alex Watson, Laszlo Bock, John Myers, and Ali Golshan, who also serves as the company’s CEO. The startup fine-tunes models, adds proprietary tech on top, and then packages these models together to sell them.
Nvidia’s acquisition is strategic — and timely. Tech giants like Microsoft, Meta, OpenAI, and Anthropic are already using synthetic data to train flagship AI models as they exhaust sources of real-world data.
